Video: Copywriting Analysis Express of 305 Broadcast by Alfonso Lopez
305 Broadcast is an online store for media broadcast equipment made by Alfonso Lopez.
He’s addressing broadcasting companies and production studios who need professional hardware.
Alfonso did a poor job with his online store.
There’s barely copy that speaks to the target market and the design is so barebone that it’s lacking personality.
I optimized Alfonso’s website from top to bottom and recorded my findings in a video that is different from the express version above. I looked at every single detail I could find, but the video will never be public.
Click here if you don’t wanna miss future in-depth analyses and get on my private email list.
Anyway. Let’s continue…
1st part - Header
2nd part
3rd part
4th part
5th part - Footer
Love and care, and so much more.
It’s a shop, so it sells. Sure. But where’s the guidance and direction for the reader and the identity of 305 Broadcast? Both are not there.
Even a simple tagline à la „Broadcast equipment for Media Professionals“ or „Where Media Professionals buy Broadcast Equipment“ would help already. Something where you feel there is personality and a stance.
The site is functional. It works. So does a faucet. Does it mean I enjoy using it? Not if it’s not outstanding in its details. Today’s market is crowded, so lack of care shows. And if you can’t adapt your store to a proper mobile experience (which is something Google is appreciating) then this will show in fewer customers and sales.
There are only two clear call-to-action buttons, and both are not related to the actual shopping experience. „Learn more“ is guiding the reader away to another site, and „Subscribe“ is making the reader sign up for the newsletter. At least they’ll stay within your realm and you captured their email address.
Consider this copy…
Subscribe to our newsletter
Get the latest updates on new products and upcoming sales
Input field: Your email address
Button: Subscribe
Would you subscribe?
How about…
Reach your audience everywhere
Professional hardware is only the beginning. Learn to broadcast your events with adaptive streaming, giving your views the best quality across devices. If you enter your email address, you’ll get a checklist of 12 bullets to ensure a smooth live-streaming experience.
Input field: Your email address
Button: Upgrade your live-broadcasting
Would you subscribe now?
Last but not least… Alfonso is using Google Translate to offer a Spanish translation. This makes the site look amateurish. Why not do a proper Spanish translation? Your Spanish-speaking audience will appreciate it.
Subscribe to my private email list so you can get ALL of the in-depth copywriting breakdowns delivered straight to your inbox, automatically.
Send me a comment and let me know what you liked about this website and the analysis.
Tell me about your project. Maybe I can help with your website copy and marketing, or reach out to my network.
served by naii.io