Why email matters
Why email matters (also in 2019)
Emails are alive. In 2019, an estimated amount of 300 billion emails will we have sent and received.
Emails are personal. They are intimate. You are close to the reader. They actually open the email because the message is only for them. Your email makes them feel special.
Email is the most effective form of marketing in terms of engagement. It’s not a surprise. In an email, you talk 1-on-1. Email is like a chat with a friend at your Starbucks. You share what you wouldn’t post online. Through email, you feel comfortable to open up.
Your reader cares about you first and buys your product after.
Email is not about total numbers. You’re not reaching every single subscriber. As I learned from my informal business teacher Sean McCabe, you are reaching the top 10 percent that is the most engaged. Those people are your customers.
Everyone knows email is important for business
Emails convert higher than social media. Real-world numbers show that. Proof is here. Your reader cares about you because you cared about them first. You connect as people. Then you connect them to your product. Email helps build a connection from a reader who doesn’t know you to a person who buys your product—again and again, and again. And, I’m your companion writing these emails.
„…email marketing is still the most profitable channel for marketing online in the history of the internet..”—Chris Orzechowski
Email marketing is effective. According to the „National client email report 2015” conducted by Jordie van Rijn and UK-based Data & Marketing Association (DMA), Europe’s largest professional body representing the direct marketing industry, „email has an average ROI of £38 for each £1 spent”. That makes email marketing one of the best ways to increase your return on investment, and despite being one of the oldest digital media still in use, email will evolve.
I write high-converting and effective emails for your organization, and I cure low-engaging email sequences because I consider them to be sick. They are a life threat to your business, and I’m treating them as such. I help you so your reader cares about you first and buys your product after.
Learn below 👇 some tricks (and a secret ingredient) to say the right thing at the right time to the right person and sell more every time you send an email.