Copywriting Analysis of Sitesauce by Miguel Piedrafita

Sitesauce is a static site generator for dynamically-generated websites made by Miguel Piedrafita.


He’s addressing tech-savvy people (teams) who are running commercial websites using WordPress or other content management systems in the backend.

Miguel did a very good job of writing the copy and designing the site.

The copy is close to perfectly written for the target market and the design is consistent, clear, and was overall a pleasure.

The structure of his page

1st part

2nd part

3rd part

4th part: More persuasion

What could be improved?

Not much, honestly.

It’s clear what the service is called, what it does, how it benefits the target customer, and why they should buy it.

The call-to-action „Start your 7-day trial” could be replaced with:

Convert to a fast, static site!

And the video could be placed between the headline and the summary of what it does.

He could also be more personal when he says „Jump into a call with the creator of Sitesauce to get you started. Schedule now” and make it:

Jump into a call with Miguel, the creator of Sitesauce, to get you started.

Talk with Miguel / Call Miguel now

And Miguel should decide whether he goes for „I” or „We”. At the moment, he’s using „We” quite a lot although it’s only him. That’s a disconnect.

But if there are more people involved, say so and speak of Sitesauce as a team effort.

Also, consider adding a photo of you (and your team).

Takeaways from Sitesauce

  1. The reader is always the hero of their own story.
  2. Your benefits must relate to the reader (and any other people who benefit).
  3. Don’t use „We” just to sound bigger especially if being transparent is one of your company values. If it’s only you who’s behind a product, say „I”.
  4. Use pictures of you, your team, and supporters to humanize your brand and increase replies.
  5. Use visuals (icons, graphics, illustrations) to burn important concepts into your reader’s mind.
  6. Break down your benefits so they become relatable to the reader.
  7. Keep your benefits simple enough so that people can easily recall, repeat, and eventually spread the word.
  8. Keep the tone as personal as possible. Especially with tech products, the tendency is to sound super neutral and objective.
  9. Encourage people to write back, and they will (if you make your tone personal in the first place). And they will love your brand even more.
  10. Make it an adventure. Don’t just sell a product. Turn your marketing into a bigger mission that goes beyond your core offer.

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