You love your craft but only two business numbers matter… replies in your inbox & money in your bank

If you have dedication and love for your product and service, that’s great! But you want to continue doing so. With empty seats in front of you, there’s nobody paying… money and attention. You have to consider how many people are replying to your messages and how many of them have paid.

You’re lucky...

We can help you set up an email list and reach your first 100 subscribers within a month to have a foundation to work with, and we consult your multi-person organization through sales strategies and the implementation of them.

If you want to work with us, please fill out this questionnaire.

At, we help you write sales emails without feeling sleazy or selling your soul

As a former Greenpeace fundraiser, actor, trained salesman at Europe’s largest consumer electronics retailer, psychiatry worker, household cleaner, web designer, book author, speaker, filmmaker, photographer, startup founder, computer scientist, world traveler, alchemical artist, and business owner with 12+ years of experience, I have a unique perspective. With, my team and I are now combining our vast knowledge of many industries with our business savviness and we’re channeling it into one thing: email copywriting.

When writing copy and coaching business owners, we work with only a few selected people in the realm of voiceover acting, ethical technology, art, and activism. You can send your request to work with us. You will talk with Alex who is your contact person and founder of

Please note that we’re handling only two clients per month to ensure maximum attention to their business needs and to provide the best solutions in our power.

Who’s behind

That’s me, Alexander Kluge, the founder and my network of professionals: Jordan and Paul Aspen, a married couple from the US, who assist me when editing copy for American readers, German SEO specialist Heiko Stammel, tax consultant Thomas Naumann, and my digital assistants (Calendly for scheduling meetings and consulting sessions, and Typeform to make filling out questionnaires and contacting us more fun).

What’s the big deal with copywriting?

Copywriting is the power, art, science, and magic of entering people’s heads and shifting their believes from one to the other. Mind hacking would be too strong to say but it comes close to it.

Words have power and if you combine that with storytelling, you’ve got a weapon at hand that is hard to beat.

Copywriting is when you combine ethical salesmanship with the art of writing.

Why email?

Email is one of the last ethical ways to promote your products and services while maintaining an intimate relation with your readers and customers.

What past clients and business partners said about working with me

A selection of testimonials from people I’ve worked with.

Titelheld., a storytelling company, worked with me on their new website (as a visual designer). It was a client-contractor relationship. At the end of the project, Dominik Schmidt (Director Titelheld.publishing) said:

Dominik Schmidt, Director Titelheld.publishing

Alex understood very well what we had in mind with our new website and implemented it according to our business goals. We enjoyed his transparent organization on Trello, the friendly tone and his informative way of dealing with the meetings. He handled formalities (work contract and briefing) in a professional manner.

Stupid And Simple, a design and branding agency, worked with me on various client projects. I took the role of a content writer, project manager, and UX consultant. It was a collaborative relationship at eye level. At the end of our cooperation, Jan Richter (Creative Director & CEO) said:

Jan Richter, Creative Director & CEO at Stupid And Simple

Alex fulfilled his work with diligence and care. His way of working was groundbreaking and inspiring for the entire team. He demonstrated extraordinary working speed and excellent results. Also, he proved again and again to be a professional and competent partner, who showed impeccable time management and delivered very good work.

He quickly and effortlessly integrated himself into the team and was a strong team player. In problem situations, he always knew how to help. Tasks that he had to manage himself, he fulfilled particularly well. Alex decided to end his work with us to tackle new challenges. We want to thank him for his impulses, the successful cooperation and the help with the structural development of our agency. We wish him continued success on the way forward and in his professional career.

Let’s Team Up

Alexander Kluge, Bootstrapper at

My name is Alexander Kluge. My team and I run and an email copywriting service that helps creators, artists, and ethical for-purpose (tech) companies do more of what they love. I plan, strategize, and create email sequences, opt-in landing pages, and sales funnels. Investing into your email list is the single best thing you can do for your business.

Gift your business and get started with email marketing, and we’re helping you get it off the ground!

My private email list

For new blog articles, short pieces, (rare) big announcements that I don’t post publicly, and tips on how to write emails that are genuine but also sell effectively, hop on my private email list, here:

I have many stories to tell and professional knowledge to share that is worth your time.


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