You love your mission and many people like what you do, but for the survival of your nonprofit organization only two numbers matter… replies in your inbox & money in your bank

Your dedication and love for your nonprofit are great, and your work is important. But you want to continue doing so, like forever!

Even with people’s nice words and goodwill, there’s nobody paying... money and attention. You have to consider how many people are replying to your messages and how many of them have paid. That’s what matters.

You’re lucky...

We can help you increase reader engagement on even a small email list, and we consult your organization through sales strategies and their implementation.

If you want to work with us, please fill out this questionnaire.

Why we work with nonprofits?

A nonprofit like yours can enter areas where a for-profit company would see no market and therefore no profit. As a for-profit company ourselves we want to use our gifts and talents to live a good life, for sure, but profit is not making us jump ouf of bed in the morning. We want both, make money and do our best to make nonprofits successful ¹ in alignment with their mission.

Or in the words of Kate Williams, CEO of 1% for the Planet:

Nonprofits are able to go where businesses can’t go because sometimes there’s not a market. They’re able to be more bold and activist because they’re driven by their mission.

Services

You’re getting...

• a potentially high-performing email campaign or voiceover delivery
• email marketing and sales strategy consulting for nonprofits
• our availability on Monday, Wednesday, and Thursday via Basecamp

and you’re paying...

• for the creation of the email campaign or voiceover recording
• and for a license to use our text or mp3.

It’s also possible to pay us according to how well our email campaign or voiceover delivery performed. We can talk about that.

We will consider editing your voiceover copy or even write copy from scratch if we think we can beat your control—because it’s in your best interest.

How we work

Let’s work together in 5 steps:

1. We talk, find a project to work on and agree on the conditions.
2. You pay us 100 percent upfront.
3. We do the work and send you the final text or mp3.
4. We review how it performed and wrap up the project.
5. We talk about what went well and what could be improved and decide if we want to continue working together or part ways.

Prices

One email campaign (5-10 emails) costs 500 EUR excl. VAT plus usage license fee. You can pay using our contact form with an integrated payment system.

For a voiceover-ready sales text, we charge 250 EUR excl. VAT for up to 250 words plus usage license fee. Pay here.

A voiceover project with up to 1 minute finished audio costs 250 EUR excl. VAT plus usage license fee. You can pay here. For larger projects, we can discuss what’s possible. No project is too big or small. We want to help—let’s chat and we’ll go from there.

We also offer to consult on email marketing and sales strategy which you can schedule here.

Payment process

We will send you a VAT-included invoice to your email address after you purchased one of our products from above.

If you’re located in the SEPA area of the European Union, you can of course pay via normal bank transfer. Our IBAN number is: DE51 1001 1001 2624 6174 27 (BIC: NTSBDEB1XXX). This business bank account is held by naii.io’s founder Alexander Kluge.

Guarantee—and why we work unlike other creative shops

We cannot guarantee desired results but we’ll do our very best to achieve what you have in mind, and we’ll give it three shots.

In the first round, you run the copy exactly how we wrote it. You can only change a word if it’s legally or factually inaccurate, or if it’s not written how you would say it (in terms of your brand voice). If it doesn’t work, we’ll give it a second try.

If we need a second attempt and you run it word for word the way we had written it and it doesn’t work, we’ll go into the third and last round. If it doesn’t work either, we’ll have to admit that the tests failed. We will then wrap up and review the project and we will try to find someone who we think can help you better.

To sum it up: We’re giving it three solid tries. We test and see if it’s working. These three shots are covered by the project fee. No additional charges apply.

We take full responsibility for our solution

Our texts and voiceover deliveries are the result of a process that allows us to deliver our best work.

We take full responsibility for creating the sales texts and voiceover tracks rather than asking you or third parties to do our job for us by putting executive decisions on their shoulders.

This means we don’t include changes, revisions, or multiple versions in our projects if the request for a revision is not backed by data. Instead, we deliver our best solution, based on your goals. This approach frees you and lets you focus on what’s most important for your organization, and it gives us everything we need to craft something that your audience can connect with.

We’re confident to achieve great results and eager to learn but we’re not failsafe. So, if our solution doesn’t work as expected because the data says so, we’re giving it two more tries (and three in total). This is our guarantee—see above.

Who is behind naii.io?

That’s me, Alexander Kluge, the founder and my network of professionals:

• Jordan and Paul Aspen, copy editors
• Adriana Stolfa, Italian voiceover artist
• Camila Peroni, Spanish voiceover artist
• Ana Cuna, illustration artist
• Heiko Stammel, SEO expert
• Thomas Naumann, tax consultant
• a system of tools like Basecamp, Calendly, and Typeform

Jordan and Paul Aspen, a married couple from the US, assist me when editing copy for American readers, Italian voiceover actress and vocal performer Adriana Stolfa and Spanish voiceover actress Camila Peroni help build up your brand acoustically and convey your mission to your audience so they become loyal donors. Madrid-based illustrator Ana Cuna who has worked with clients like Unesco, Netflix, Snapchat, Monocle, Fast Company, Huffington Post, Fox, and Microsoft is a professor of infographics design at IED Madrid (European Institute of Design) and helps your nonprofit stand out with hand-drawn and digitally enhanced illustrations.

German SEO specialist Heiko Stammel who has worked for Axel Springer, WeltN24, and SPIEGEL ONLINE knows how to search-optimize large sites, tax consultant Thomas Naumann is quick, friendly, and helpful, and my digital assistants help me stay organized when doing lots of client work (Basecamp), schedule meetings and consulting sessions without pesky email-back-and-forth (Calendly), and they make filling out questionnaires and contacting us more fun (Typeform).

What to do now

Please fill out this questionnaire if you’re interested in getting an email campaign ready for your readers or a voiceover delivery for your listeners.

Our founder’s private email list

Hey, Alex speaking now. For new blog articles, short pieces, (rare) big announcements that I don’t post publicly, and tips on how to write emails that are genuine but also sell effectively, hop on my private email list, here:

I have many stories to tell and professional knowledge to share that is worth your time.