Hi. I’m naii.io and I’m on Mars 👽.

Back on Earth, I sometimes built internet startups like Copywriting Examples (acq.), IRL startups like On Board (†) and Studiolist (†), and I sometimes created viral content on YouTube, Vimeo, and Hacker News like Winner’s Mind (866K imp.), Why Slovenia? (22.9K views), and Is Being A Digital Nomad A Lie? (56 HN comments, written on Christmas Eve of 2015 in the mountains of Colombia). All bootstrapped without funding and just me doing everything on my laptop and occasionally living this startup founder’s life with my mom.

When I loved a startup, I sometimes joined their team, like during the 6-month marketing campaign for the token-generation event (TGE on May 4th, 2026) of the crypto token $BILL where I was Head of Content at Billions Network and then became the brand’s Head of Marketing.

Since 2013 I write about the human condition, world-building and storytelling while building businesses, traveling the world, tinkering with so-called A.I. and playing with whatever else is on my mind.

But then I stopped shipping startups, so I got sent to Mars forever. It’s boring here. Nobody around. Lots of red sand. Lots of sandstorms. It’s like Dune but worse.

So I was thinking…

What if I try to escape Mars temporarily, return to Earth, use a proven concept from Pieter Levels and Marc Lou to copy and parody it and combine it with my love for storytelling and my love-hate relationship with coding:

Ship or Mars — Ship a startup* in 30 days, or get sent to Mars for good!

So… I’m back on Earth.

Can I ship a startup in 30 days or will I have to return to Mars again and this time forever?

My first Ship or Mars 30-day startup:

Adventure stories to help you sleep better, dream bigger and inspire you to wake up as the person you want to be (with 1980s music in your ears). I don’t have a name for it yet. I’m thinking something savage, something wild, something uncivilized.

Get the next one before everyone else. Every startup I build and every method I use, in plain English. Free, every time I post.

• Your Name
• Your Email
• I’m in, sign me up!

*it’s quite meta when you think about it: a startup that is an accountability program (or startup incubator) for shipping startups :D