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The Voiceover Fallacy of Leaning Back and Taking It Easy

An observation:

When you use many words to describe your past work and achievements, you’re probably full of shit and:or lacking focus.

When you use fewer words in the presentation of your work, where every sentence feels like a home-run and gently slides down your tongue saying it out loud, you’re probably a real deal.

A focused professional invests everything into the work, so that they can say, “I helped my client Akna increase conversion by 30% for her Skillshare design class,” or something like that. These one-liners feel so nice to say, right? But they reflect A LOT of hard work behind, so that presentation time means, you let it play, stay mute, and enjoy the fruits of your labor.

There’s always going to be effort involved:

1. Effort in the input (creation)
2. Effort in the output (presentation)

If you think you can lower your effort at the input or output, you’re mistaken.

Highest-effort input results in low-effort-output necessity.

Lowest-input effort results in high-output-effort necessity.

You always pay the price.

The price is work.

If you work hardest in the backend, the sale in the frontend becomes smooth sailing.

If you lazy off ¹ in the backend creating your piece, your complacency will haunt you in the frontend when it’s time to present your voiceover.

The problem:

Low effort in the input results in a low-quality output. You get a bad product that is really hard to sell, and you’ll hate every second trying to convert prospects.

Whereas, high effort in the input results in a high-quality product. The following sell becomes a breeze.

For example:

If I work my ass off producing my demo reel, which I’ve been trying to do (although I struggle), then playing it back to potential clients is a walk in the park. I let it play, and let the piece do the work.

But if you take it easy on the effort end and produce a half-assed demo reel, you will have a very hard time and bellyache playing the demo to a prospect because you know you didn’t give it all, and it’s not good enough. So you end up explaining many things, too many things, and the demo reel experience turns into a shit show full of excuses.

Takeaway:

Put yourself in a position where you speak less because the voiceover piece speaks for itself. If you start talking and explaining, you just failed because you revealed that you didn’t do what’s necessary to complete your work.

Hard work > Great product > Easy sell

Low effort > Bad product > Hard to impossible sell

Pick your reality.

Hard work (with patience) always pays off.

If you’re in need of my services, please fill out my contact form, to ensure a successful outcome based on my creative process.

In the 4-step form, I’m going to ask for:

1. Booking requirements
   • 🇺🇸🇩🇪 language: German or English
   • 👩‍❤️‍👨 voice gender and age
   • 👨‍💼 additional services (if needed): copywriting, translation, ready-for-audience (edited + finished) voiceover delivery
2. Additional details + Script
   • 🐥 project name
   • 📜 project description
   • 📝 script
   • 🔢 script length (words)
3. Usage
   • 📢 broadcast audience size
   • 🌏 usage of recording
   • 🚚 turnaround time
4. Money matters
   • 💰 budget

I can help you build trust, create an audience, and establish your brand if you fill out my contact form.

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