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The Voiceover Fallacy of Leaning Back and Taking It Easy
When you use many words to describe your past work and achievements, you’re probably full of shit and:or lacking focus.
When you use fewer words in the presentation of your work, where every sentence feels like a home-run and gently slides down your tongue saying it out loud, you’re probably a real deal.
A focused professional invests everything into the work, so that they can say, “I helped my client Akna increase conversion by 30% for her Skillshare design class,” or something like that. These one-liners feel so nice to say, right? But they reflect A LOT of hard work behind, so that presentation time means, you let it play, stay mute, and enjoy the fruits of your labor.
There’s always going to be effort involved:
- Effort in the input (creation)
- Effort in the output (presentation)
If you think you can lower your effort at the input or output, you’re mistaken.
Highest-effort input results in low-effort-output necessity.
Lowest-input effort results in high-output-effort necessity.
You always pay the price.
The price is work.
If you work hardest in the backend, the sale in the frontend becomes smooth sailing.
If you lazy off 1 in the backend creating your piece, your complacency will haunt you in the frontend when it’s time to present your voiceover.
Low effort in the input results in a low-quality output. You get a bad product that is really hard to sell, and you’ll hate every second trying to convert prospects.
Whereas, high effort in the input results in a high-quality product. The following sell becomes a breeze.
If I work my ass off producing my demo reel, which I’ve been trying to do (although I struggle), then playing it back to potential clients is a walk in the park. I let it play, and let the piece do the work.
But if you take it easy on the effort end and produce a half-assed demo reel, you will have a very hard time and bellyache playing the demo to a prospect because you know you didn’t give it all, and it’s not good enough. So you end up explaining many things, too many things, and the demo reel experience turns into a shit show full of excuses.
Put yourself in a position where you speak less because the voiceover piece speaks for itself. If you start talking and explaining, you just failed because you revealed that you didn’t do what’s necessary to complete your work.
Hard work > Great product > Easy sell
Low effort > Bad product > Hard to impossible sell
Pick your reality.
Hard work (with patience) always pays off.
If you’re in need of my services, please fill out my contact form, to ensure a successful outcome based on my creative process.
In the 4-step form, I’m going to ask for:
- 🇺🇸🇩🇪 language: German or English
- 👩❤️👨 voice gender and age
- 👨💼 additional services (if needed): copywriting, translation, ready-for-audience (edited + finished) voiceover delivery
Additional details + Script
- 🐥 project name
- 📜 project description
- 📝 script
- 🔢 script length (words)
- 📢 broadcast audience size
- 🌏 usage of recording
- 🚚 turnaround time
- Money matters
- 💰 budget
I can help you build trust, create an audience, and establish your brand if you
fill out my contact form.
© 2007-2023 naii.io - German-English Narrative Voice Actor, Sprecher Alexander Kluge
i invented that word ↩︎
Feb 4th, 2023
An additional thought popped into my head:
Let’s say you perform a weekly show, online or in presence, and there’s a recurring element. The audience expects you to perform this recurring element, because it’s what made you famous, like Bart Simpson’s line “I didn’t do it” (S05E12 of The Simpsons, “Bart Gets Famous”).
You may grow bored with performing a repetitive thing, but the audience wants it! The price you pay is work, repetitive, boring work. But if you didn’t pay the price during the performance, you would risk to not satisfy the audience and pay the price for getting booed off the stage and harm your career.
Repetitive, boring, hard work is the input, and applause, money, and fame is the output. Lack of hard-work input would result in loss of applause, loss of money, and loss of fame. End of career!